Welcome to Genic AG

We are Genic

We are a team of direct sales, consumer goods, trade, retail and big data experts. Our customers are players in the consumer goods industry and range in size from large to small. They are keen to achieve profitable growth by executing innovative sales concepts and applying efficient sales structures. We advise and support companies in the development of trade strategies, multi channel sales concapts as well as approaching new sales channels. Over and above this we advise and support our customers in their operational development and the management of internal and/or external sales teams.

Advise & Support

developing companies

Our objective is to discover together with you and based on our expert know how and methodical competence the right concepts, the correct solution for you specific challenges in a short time as possible span.

Execute & Develop

We take the first steps for you

A pilot project says more than a thousand words. We dispose of the operational experience needed to develop a sustainable business from an original idea.

Integrate & Guide

Your sales organization

Successful implementation is based on taking people along on the journey or developing them. We gladly take responsibility in building sustainable organizations and developing skills on the job.


Detlev Dittmar

Direct sales, direct marketing, multichannel, eCommerce

Nicola Dechamps

Founder & Managing Director, Strategy, Leadership

Mike Wetterling

Sales, Direct Sales, Training & Coaching

Markus Kessler

Corporate Leadership, Strategy, CSR-Sustainability, Supply Chain

André Engels

Sales, Direct Sales, Strategy

Peter Knöll

Sales, Direct Sales, Strategy, Marketing

Günther Stodiek

Analysis, Consultancy, Implementation of Financial Concepts

Cooperation Partner

Examples of successful projects

Growing turnover in saturated markets

In addition to penetrating grocery retail new market potential was discovered in B2B. Within 3 years a direct sales concept was created and integrated into the corporation. . In year four more than 20 consultants take care of over 4.000 key B2B customers, who utilize premium and individualized chocolate products as presents for loyalty and motivation campaigns.

Re-focusing through an efficient commission system

The changed market situation is reacted to by conceiving and implementing a new commission system. Reduction of hierarchy levels, income components focused on the task at hand as well as an intelligent gearing are able to convince the sales team and fulfill the demands made by corporate (group??) strategy

SME Direct Sales Concept and Implementation

To be able to reach the attractive target of SMEs with a product in need of explanation and demonstration a direct sales concept was developed. In a test-phase of three months a high cutomer interest and all targeted KPI’s were achieved in spiote of a difficult test environment.

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